GoPro, Inc. operates globally, specializing in the development and sale of action cameras, innovative accessories, and a suite of digital software and subscription services. Their core product line features a range of waterproof, cloud-connected action cameras, including the HERO10 Black, HERO9 Black, and HERO8 Black models, in addition to the MAX, a distinct 360-degree waterproof camera. GoPro offers diverse subscription plans. The flagship GoPro subscription provides unrestricted access to the Quik mobile application, extensive cloud storage for original-quality video and photos, and benefits such as camera replacement and damage protection. A separate Quik subscription unlocks advanced editing tools within the app, empowering users to create cinematic stories from their media. The versatile Quik app itself serves as a mobile platform for organizing and editing photos and videos captured on any device. Beyond cameras, the company supplies a comprehensive array of accessories. This includes various mounting solutions – both equipment-based (like helmet, handlebar, roll bar, and tripod mounts) and wearable options (such as wrist housings, magnetic swivel clips, chest harnesses, and head straps). They also provide modular add-ons like media, display, and light mods; essential items including spare batteries, dive filters, and charging equipment; and a selection of lifestyle merchandise. Furthermore, GoPro develops mobile and web applications designed to streamline the entire media workflow, enabling users to archive, edit, construct multi-clip narratives, and instantly share their content. Products are distributed and sold through a multi-channel approach, encompassing direct sales via GoPro.com and partnerships with various retailers and distributors. Founded in 2002 as Woodman Labs, Inc., the company adopted its current name, GoPro, Inc., in February 2014. Its corporate headquarters are located in San Mateo, California.