Fabrity Holding S.A., a Warsaw-based Polish company established in 1997, specializes in delivering comprehensive technology and marketing solutions. Their expertise is rooted in leveraging artificial intelligence (AI), Big Data analytics, and advanced software development. Their marketing offerings are broad, encompassing precision marketing strategies like e-commerce optimization, programmatic advertising, SEO/SEM, sophisticated analytics, multiscreen performance management, and social media campaigns. They also provide business intelligence and marketing automation solutions. Beyond this, Fabrity excels in crafting integrated campaigns, managing digital communication, conducting strategic analyses, developing robust brand strategies, and designing compelling brand experiences, including ATL and social media engagement. A significant area of their technological prowess lies in chatbot services, facilitating customer service automation and leveraging conversational AI platforms such as Google Dialogflow, LiveChat, and Genesys PureCloud. Their digital and tech capabilities extend to consulting, UI/UX design, mobile and web application development, process optimization, custom software creation, and data science expertise. They also offer outsourcing and managed services. Other key activities include the design of digital products and services, the deployment of CMS platforms, creating measurable business value from data, offering premium managed hosting, conducting usability design and research, implementing e-commerce solutions, and strategies to enhance user engagement and conversion rates. The company previously operated as K2 Holding S.A., adopting the name Fabrity Holding S.A. in August 2023.