XXL ASA operates as a comprehensive retailer specializing in sports and outdoor equipment. The company furnishes a broad array of products for various athletic endeavors, including gear and apparel for running, football, golf, water sports, racket sports, and ice hockey. Its offerings also encompass fitness essentials such as treadmills and rowing machines, in addition to dietary supplements and nutritional products. Furthermore, XXL provides an extensive clothing range for men, women, and children, featuring foundational baselayers, protective outerwear, everyday casual wear, specialized sportswear, and swimwear. Footwear options include versatile lifestyle shoes and durable winter boots. For outdoor enthusiasts, the company stocks an assortment of items for activities like fishing, wilderness exploration, and camping. This includes essential camping gear such as tents, lavvos, sleeping bags, backpacks, and cooking equipment, alongside climbing accessories. Hunting aficionados can also find firearms, ammunition, specialized clothing, binoculars, optics, knives, and axes. The selection further extends to winter sports, featuring skis and related accessories like boots, poles, and apparel for both cross-country and downhill skiing, as well as snowboarding equipment. Cycling enthusiasts are catered to with a variety of bicycles, from premium models to everyday options, including hybrid, mountain, city, and electric bikes designed for all ages and genders. Complementary cycling accessories such as helmets, specialized footwear, spare components, and apparel are also available. Moreover, XXL integrates technology with sports and outdoor pursuits through products like smartwatches, action cameras, drones, GPS devices, audio equipment (e.g., earplugs and headphones), portable speakers, sunglasses, heart rate monitors, power banks, and cycling computers. As of December 31, 2021, XXL operated 92 physical stores across four European countries: 37 in Norway, 30 in Sweden, 17 in Finland, and 8 in Austria. The company also maintains a significant online presence via e-commerce websites including xxl.no, xxl.se, xxl.fi, xxl.dk, and xxlsports.at. Established in 2000, XXL ASA is headquartered in Oslo, Norway.