ITV plc is a global media and entertainment company operating as a fully integrated producer and broadcaster. It specializes in the creation, ownership, and worldwide distribution of content across diverse platforms. The company's operations are divided into two primary segments: Media & Entertainment and ITV Studios. The Media & Entertainment segment serves as ITV's core broadcasting arm, managing a comprehensive portfolio of free-to-air television channels. These include well-known brands such as ITV, ITV2, ITV3, ITV4, ITVBe, ITV Encore, CITV, ITV Breakfast, and CITV Breakfast, along with their respective +1 and high-definition (HD) variants. This segment also generates revenue through television advertising. Beyond traditional linear broadcasting, content is made available via the ITV Hub streaming service, through catch-up options on various pay television platforms, and via direct content licensing agreements. Further activities within this segment encompass online advertising sales, the provision of HD digital channels on pay platforms, the ITV Choice subscription service, and the licensing of DTT Multiplex A. ITV Studios functions as the company's production powerhouse, responsible for developing and producing a diverse range of programs and formats. These span genres like drama, entertainment, and factual entertainment, serving both ITV's internal channels and external broadcasters. Globally, ITV Studios operates as an independent producer of unscripted content in the United States. Its international footprint extends to producing content for local broadcasters and over-the-top (OTT) platforms in numerous countries, including Australia, Germany, France, Italy, the Netherlands, Sweden, Norway, Finland, and Denmark. Furthermore, this segment manages the international distribution and exploitation of ITV's completed programs and formats, as well as third-party content. It also plays a role in financing new productions. Beyond its core segments, ITV plc is actively involved in developing various digital services, including platform, broadband, transactional, and mobile offerings. Its operations also encompass managing digital television channels, overseeing Freeview Multiplex A, acquiring and distributing rights for television programs and films, and the crucial functions of scheduling and commissioning new content. Established in 1955, ITV plc is headquartered in London, United Kingdom.